Andrew Bogut played several Christmas Day games in the NBA. When he came home, he helped to launch a new tradition with the Sydney Kings.
The Sydney Kings, in partnership with the NBL, successfully promoted Christmas Day basketball games as a positive and unique alternative to traditional holiday activities. Despite challenges faced by smaller NBL teams who might not profit, the Kings prioritized growth and experimented with the holiday schedule. This initiative drew enthusiastic crowds, demonstrated the viability of Christmas Day games, and contributed to the popularity of the sport. The core idea is innovation and experimentation within the NBL to attract new audiences and break away from tradition.
